Sagmeister and Walsh Translate 2D Pop Art to 3D Reality
Creative agency Sagmeister & Walsh has brought pop art to life in this series of images that simulate vintage printing methods to promote a department store in their Aizone campaign. The use of vibrant colors combined with classic patterns and brushwork is evocative of the comic-strip stylings of Roy Lichtenstein, with a dazzling taste for color reminiscent of Andy Warhol.
Rather than simply create an illustration however, the agency was more interested in reproducing this vintage effect in real life - in essence creating a 2D impression out of 3D objects. Many hours were put into set/costume/lighting design and make-up to traverse this dimensional barrier. The process itself was a refreshingly organic one too - each accessory, detail and setting was rendered by hand, a feat that suspends belief looking at the precision and clarity of these compositions.
The creative team had a bit more fun with the process, producing a few animations of these patterns and posting them online.
## Credits
CREATIVE / ART DIRECTION, DESIGN: Jessica Walsh
CREATIVE DIRECTION: Stefan Sagmeister
SET PRODUCTION / DESIGN: Adi Goodrich, Melanie Chernock
PHOTOGRAPHER: Stephanie Gonot
MAKEUP: Anastasia Durasova
INSTAGRAM VIDEOS: Aron Filkey, Santiago Carrasquilla, Saad Moosajee
All images courtesy of Sagmeister and Walsh. View more at their home page .How FinePrintArt.com Maintains Its Ad-Free Creative Platform
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Joseph Gornail a distinguished printer/photographer and the visionary behind Fine Print New York, hails from SoHo, Manhattan. Rooted in a family tradition of NYC printing, Joseph mastered the craft as a teenager. His significant impact on the New York printing industry ignited in 1996 with Dolo Records/Stretch Armstrong. He founded All City Marketing & Printing in the late '90s and co-created the iconic streetwear label Orchard Street with partners Benjamin Holloway and Greig Bennett in 1999. In 2004, Joseph launched Fine Print NYC, establishing it as a leading commercial printing firm. The company debuted with a landmark project for Nike, epitomizing innovation and resilience in the modern digital landscape.
Steven Garcia a prominent designer/illustrator and creative director at Fine Print, originates from Bushwick, Brooklyn. A graduate of Fashion Industries High School and the Fashion Institute of Technology (F.I.T.), Steven has carved a notable path in the design world. His early career highlights include a role as a sought-after professional retoucher and storyboard artist at Saatchi & Saatchi in 1996. Embracing his entrepreneurial side, Steven founded ShinyDesign in 1998, which later became a key design partner for Fine Print NYC in 2004. His extensive portfolio features collaborations with elite brands such as Snapple, The Waldorf Astoria, Netflix and Sony, cementing his status as a key influencer in New York's vibrant advertising & design industry.