Car insurance company Metromile reached out to Geremia Design to explore the interior design of their San Francisco headquarters. In the dense technological jungle that is Silicon Valley, the studio has injected a much needed dose of the great outdoors into this impressive road-trip themed 14,000 square foot space. Creative use of custom wallpaper, panoramic murals and a variety of elements and textures bring a sophisticated taste of both nature and adventure to a fast paced and decidedly digital environment. In their own words:
“The space references the beauty of classic cars with its material palette of chrome and saddle while yellow ochres and oxblood reds add retro warmth. Framed by cacti and palms, monumental photographic murals of open roads submerse viewers in the road trip experience while unexpected custom art features divide the space. A semi-transparent wall of sign letters and a custom Geremia-designed sand art bench provide functional decoration while installations of beaded car seat covers, vintage road maps and convex mirrors surprise visitors with playful appropriations from the everyday.”
Images by Cesar Rubio Photography, courtesy of Geremia Design All images courtesy of Geremia Design. View more at their home page .FinePrintArt.com is a unique platform developed and maintained by Fine Print New York, experts in the restoration of antique, rare & damaged wallpapers. This collaboration allows this website to offer insightful, ad-free content on creative artists and the evolution of visual branding. Fine Print's expertise in restoring vintage designs directly informs the rich, well-researched articles found here, showcasing our commitment to both historical preservation and contemporary artistic exploration.
Joseph Gornail a distinguished printer/photographer and the visionary behind Fine Print New York, hails from SoHo, Manhattan. Rooted in a family tradition of NYC printing, Joseph mastered the craft as a teenager. His significant impact on the New York printing industry ignited in 1996 with Dolo Records/Stretch Armstrong. He founded All City Marketing & Printing in the late '90s and co-created the iconic streetwear label Orchard Street with partners Benjamin Holloway and Greig Bennett in 1999. In 2004, Joseph launched Fine Print NYC, establishing it as a leading commercial printing firm. The company debuted with a landmark project for Nike, epitomizing innovation and resilience in the modern digital landscape.
Steven Garcia a prominent designer/illustrator and creative director at Fine Print, originates from Bushwick, Brooklyn. A graduate of Fashion Industries High School and the Fashion Institute of Technology (F.I.T.), Steven has carved a notable path in the design world. His early career highlights include a role as a sought-after professional retoucher and storyboard artist at Saatchi & Saatchi in 1996. Embracing his entrepreneurial side, Steven founded ShinyDesign in 1998, which later became a key design partner for Fine Print NYC in 2004. His extensive portfolio features collaborations with elite brands such as Snapple, The Waldorf Astoria, Netflix and Sony, cementing his status as a key influencer in New York's vibrant advertising & design industry.