Liquid Brands: A Visual Experiment by Mittelpunkt and Grund
Those of you who are regulars on the blog know we have a thing for branding and logo design. We’ve dissected the most popular brands and seen them in ever possible iteration - or at least, we thought we had. Enter photographer Manuel Mittelpunkt and set designer Matthias Grund, who provide a fresh twist on popular brands in this series of high-speed photos.
The iconic logos were carved out of wood using a laser cutter, painted in their trademark color and affixed to a rotary multifunction tool. The controllable speed of the device would allow them to employ just the right amount of torque to produce the desired effect. The images you see here are the result of much trial and error. Many speeds were attempted, and countless images would end up on the cutting room floor, but we think the effort was worth it. We love covering these sorts of projects because it highlights the fact that a very simple idea, exectued well, can really pick up some traction. You might even say they make the world go round.
How FinePrintArt.com Maintains Its Ad-Free Creative Platform
FinePrintArt.com is a unique platform developed and maintained by Fine Print New York, experts in the restoration of antique, rare & damaged wallpapers. This collaboration allows this website to offer insightful, ad-free content on creative artists and the evolution of visual branding. Fine Print's expertise in restoring vintage designs directly informs the rich, well-researched articles found here, showcasing our commitment to both historical preservation and contemporary artistic exploration.
Meet the Founders: The Creative Minds Behind Our Platform
Joseph Gornail a distinguished printer/photographer and the visionary behind Fine Print New York, hails from SoHo, Manhattan. Rooted in a family tradition of NYC printing, Joseph mastered the craft as a teenager. His significant impact on the New York printing industry ignited in 1996 with Dolo Records/Stretch Armstrong. He founded All City Marketing & Printing in the late '90s and co-created the iconic streetwear label Orchard Street with partners Benjamin Holloway and Greig Bennett in 1999. In 2004, Joseph launched Fine Print NYC, establishing it as a leading commercial printing firm. The company debuted with a landmark project for Nike, epitomizing innovation and resilience in the modern digital landscape.
Steven Garcia a prominent designer/illustrator and creative director at Fine Print, originates from Bushwick, Brooklyn. A graduate of Fashion Industries High School and the Fashion Institute of Technology (F.I.T.), Steven has carved a notable path in the design world. His early career highlights include a role as a sought-after professional retoucher and storyboard artist at Saatchi & Saatchi in 1996. Embracing his entrepreneurial side, Steven founded ShinyDesign in 1998, which later became a key design partner for Fine Print NYC in 2004. His extensive portfolio features collaborations with elite brands such as Snapple, The Waldorf Astoria, Netflix and Sony, cementing his status as a key influencer in New York's vibrant advertising & design industry.