Design and Typography by Panco Sassano
Argentinian designer Panco Sassano boasts a wide repertoire of typographic styles for his efforts in branding, illustration and interior design. Bold poster fonts, elegant scripts and chunky serifs collide in a harmony reminiscent of late 1800s sign painters who worked strictly from memory and instinct. When it comes to tradition vs technology however, Panco thrives in the best of both worlds - showing agility and spontaneity for on-the-fly designs, and opting for digital assistance on projects that require more depth and planning. An equally diverse range of genres is present in his illustrative styles. From minimal icons to elaborate drawings and paintings, there’s a richness and depth to the work that gives us the sense of an artist that is constantly evolving and adding new tools to his bag of tricks. It’s really interesting to see what he does given plenty of room to let his imagination run wild. The bigger the space, the more room to be creative.
All images and video courtesy of Panco Sassano.
See more on his website or follow him on Facebook, Instagram, Twitter and Behance.
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Meet the Founders: The Creative Minds Behind Our Platform
Joseph Gornail a distinguished printer/photographer and the visionary behind Fine Print New York, hails from SoHo, Manhattan. Rooted in a family tradition of NYC printing, Joseph mastered the craft as a teenager. His significant impact on the New York printing industry ignited in 1996 with Dolo Records/Stretch Armstrong. He founded All City Marketing & Printing in the late '90s and co-created the iconic streetwear label Orchard Street with partners Benjamin Holloway and Greig Bennett in 1999. In 2004, Joseph launched Fine Print NYC, establishing it as a leading commercial printing firm. The company debuted with a landmark project for Nike, epitomizing innovation and resilience in the modern digital landscape.
Steven Garcia a prominent designer/illustrator and creative director at Fine Print, originates from Bushwick, Brooklyn. A graduate of Fashion Industries High School and the Fashion Institute of Technology (F.I.T.), Steven has carved a notable path in the design world. His early career highlights include a role as a sought-after professional retoucher and storyboard artist at Saatchi & Saatchi in 1996. Embracing his entrepreneurial side, Steven founded ShinyDesign in 1998, which later became a key design partner for Fine Print NYC in 2004. His extensive portfolio features collaborations with elite brands such as Snapple, The Waldorf Astoria, Netflix and Sony, cementing his status as a key influencer in New York's vibrant advertising & design industry.