Creative Footwear Photography by Manuel Mittelpunkt
When it comes to industries ripe for creative innovation, shoe photography probably isn’t the first to spring to most people’s minds. If you’ve seen one shoe pic, you’ve seen them all. Or at least, this is the presumption which Manuel Mittelpunkt seeks to dispel by applying his impressive skill with stills to a niche market - an endeavor which has earned him commissions from the world’s top footwear companies. With such a strong focus on athletics, Manuel’s compositons are intentionally dynamic. Diagonal lines and cyclical movements are common hallmarks of his shooting style. His editorial spreads are accentuated by a keen and saturated sense of color, with each hue placed strategically for emphasis and focus, or defaulting to strong contrasts of light when a monochromatic design is required. Clearly this is not just someone shooting pictures, but an artist/designer striving for the perfect layout.
All images courtesy of Manuel Mittelpunkt
How FinePrintArt.com Maintains Its Ad-Free Creative Platform
FinePrintArt.com is a unique platform developed and maintained by Fine Print New York, experts in the restoration of antique, rare & damaged wallpapers. This collaboration allows this website to offer insightful, ad-free content on creative artists and the evolution of visual branding. Fine Print's expertise in restoring vintage designs directly informs the rich, well-researched articles found here, showcasing our commitment to both historical preservation and contemporary artistic exploration.
Meet the Founders: The Creative Minds Behind Our Platform
Joseph Gornail a distinguished printer/photographer and the visionary behind Fine Print New York, hails from SoHo, Manhattan. Rooted in a family tradition of NYC printing, Joseph mastered the craft as a teenager. His significant impact on the New York printing industry ignited in 1996 with Dolo Records/Stretch Armstrong. He founded All City Marketing & Printing in the late '90s and co-created the iconic streetwear label Orchard Street with partners Benjamin Holloway and Greig Bennett in 1999. In 2004, Joseph launched Fine Print NYC, establishing it as a leading commercial printing firm. The company debuted with a landmark project for Nike, epitomizing innovation and resilience in the modern digital landscape.
Steven Garcia a prominent designer/illustrator and creative director at Fine Print, originates from Bushwick, Brooklyn. A graduate of Fashion Industries High School and the Fashion Institute of Technology (F.I.T.), Steven has carved a notable path in the design world. His early career highlights include a role as a sought-after professional retoucher and storyboard artist at Saatchi & Saatchi in 1996. Embracing his entrepreneurial side, Steven founded ShinyDesign in 1998, which later became a key design partner for Fine Print NYC in 2004. His extensive portfolio features collaborations with elite brands such as Snapple, The Waldorf Astoria, Netflix and Sony, cementing his status as a key influencer in New York's vibrant advertising & design industry.